Petach Tikva, Israel
Planning + Urban Design
Strauss is Israel’s largest food corporation. The company's motto is "Creating Wonder Out of Basic". The design is aligned with this motto. simple and clean, with minimum use of materials, never the less the colorfulness of the new logo is reflected in the various spaces.
The ten-story building includes the Company's head management and most of its subsidiaries. The design of the offices expresses the new identity of the Strauss Group and merge, for the first time, all the group’s entities under one building.
The front of each office is transparent and open to the main aisles, to create clarity and openness between employees and managers.
The new branding is reflected in colorfulness and a new visual language. The meeting rooms were designed according to the different brands.
Special emphasis was placed on the entrance pavilion, designing the visitor’s special experience once entering the complex.